ALEX EXTRA RAW

112.50 EUR

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The term “raw” means that the denim has not been treated after receiving the indigo dye. This guarantees a deep bue aspect, a crisp texture and a malleable nature.

Raw denim will undoubtedly evolve in colour and texture over time, and its evolution will depend on how it is cared for.

Caring for your Raw jeans, with love.

Method 1: The Purist.

The best way to allow your raw jeans to acquire its most personal look is to avoid all forms of washing. No water. No soap. Nothing. By delaying washings as much as possible, you allow your jeans to fade slowly and organically on zones of friction and creases, developing an aspect that is uniquely yours.

Method 2: Ultra Gentle Wash.

If you like the raw aesthetics, but you’re a little less keen on having the indigo colour brush up on other clothing and furniture items, this tip is for you. Add 1 handful of salt and 1/3 cup of white vinegar to about 1/3 of a bathtub of cold water. Soak your jeans for 20 minutes, keeping it completely submerged and as flat as possible. Rince with cold water and line dry in the shade (do not wring it to avoid creases and irregular colour bleeding).

Method 3: Machine Wash—If you insist.

Turn your jeans inside out. Set the water temperature to 40ºC or colder and select a delicate cycle, with slow spinning. Use an anti-fade detergent, to prevent excessive colour bleeding. Line dry, in the shade. Once it stops dripping, you may choose to finish drying by machine, in low temperature.

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ALEX EXTRA RAW

Method 1: The Purist.

Method 2: Ultra Gentle Wash.

Method 3: Machine Wash—If you insist.

Turn your jeans inside out. Set the water temperature to 40ºC or colder and select a delicate cycle, with slow spinning. Use an anti-fade detergent, to prevent excessive colour bleeding. Line dry, in the shade. Once it stops dripping, you may choose to finish drying by machine, in low temperature.

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