At Homecore, each garment tells a story, one of conscious and respectful manufacturing. For over 25 years, we have collaborated with the same workshops in Portugal, forging strong relationships based on trust and mutual respect.
THE STREET AS CRADLE, CLOTHING AS LANGUAGE.
Homecore was born in 1992, to the rhythm of hip-hop bass, in a Paris in the midst of cultural effervescence.
The first breath of French streetwear, the brand was built around the founding values of the Zulu Nation: Peace, Love, Unity and Having Fun.
It wasn't fashion. It was a cry, a vibration, an act of faith. Clothes became armor to face the world, while carrying a message of joy and community.
In the streets, on the walls, in music, Homecore has found its place by giving a voice to an entire generation.
GROWING UP WITHOUT BETRAYING ONESELF
But the world is changing. Hip-hop is losing its uniqueness, the streets are transforming, and clothing is becoming a statement. Alexandre Guarneri has chosen a different path: that of inner alignment. Homecore becomes a place of grounding. A subtle vision blending the codes of tailoring with street heritage. It's a constant search for balance, beyond trends—neither too "hype" nor too classic. Just right, centered, aligned.
The Homecore man stands tall, connected . The iconic red line running down the back of our garments symbolizes this posture: a column of energy between heaven and earth. These are clothes that ground you. Wearing Homecore is a reminder that you are here, now, between matter and consciousness.
