Over time, Alexandre felt the need to move away from streetwear stereotypes to explore a more conscious fashion. He incorporates symbolic elements into his creations, such as the red line along the spine or the leather cord at the center of gravity, inviting a reconnection with oneself.
Alexandre developed Gumjo, a practice combining stretching, breathing and meditation with the aim of intensifying attention to the center of the body and better understanding the world around us.
The typography used on this page is unique. It was created from Alexandre Guarneri's handwriting, as a way of extending his vision.
